Arsen Kolyba

Software designer
Currently at Wix

Hello, visitor ...

Researching, prototyping, designing and testing by day, coding, no-coding, launching products by night

R key pressed
arrow iconBack to tiles
Forma

Forma

Year

2026

My role

Design, Development, Marketing

What's been done

Everything, including the app, its design and development, website and so on.

Context

I'm a visual person and I wanted a great, lightweight, native whiteboard for Mac that I can keep on my smaller monitor at all times. There was nothing that fit my needs so I built my own and turned it into a product.

Read an interactive article on how I approach design of interaction & experience in this app, in an age when anyone can build whatever they want.

Forma App Icon
Forma App Icon
Colored cards
Colored cards
Forma App
Forma App
Hidden card can still be visible through another card on top of it
Custom cursor
Custom cursor

App features a comprehensive 10-step onboarding that teaches users about its tools and how to use them. Completing each step plays a rewarding chime.

One of the onboarding steps in the app
One of the onboarding steps in the app

Scrolling anywhere triggers the multi-board menu overlay. It’s fidgety and smooth.

Showcasing multi-board interaction
Multi-board menu overlay
Multi-board menu overlay

Attention to detail is not just buzz words to me. I always find little things to improve upon, like this example of card pick up and movement animation.

Comparison of old (none) and new animation of picking up and moving a card

Reviews are important but users don’t care for them. I spent a lot of time to make sure they’re only shown when it won’t bother a user. They need to use the app for a while and then it can only be shown when their board becomes empty – meaning they completed all their tasks for now.

Feedback prompt inside the app

Website

I wanted marketing website to feel as well crafted as the app, so it features an interactive demo of the app right on the website along with some polished animations triggered on hover.

Website hero section
Website hero section
Interactive animations done in Rive

Not everything that’s created is released

In the age when you can create anything an important skill is to know when to say no. These are a couple of prototypes that were tested and not released.

What if your tasks were solved as soon as they’re created?

AI 'solver' prototype

Currently when you’re creating a card there’s a preview. I thought about making this preview animate to the next cell instead of snapping instantly for a smoother experience. In practice this looks slower and makes an impression of the app lagging.

Smooth snapping of preview rectangle
Forma app UI as of 2026
Forma app UI as of 2026

Forma is live and available in Mac App Store.

#1 in Productivity
#1 in Productivity
projects icon

Work

about icon

About

lab icon

Lab